40
40
Aug 5, 2017
08/17
by
MSNBCW
tv
eye 40
favorite 0
quote 0
. >> seo, search engine optimization can be a scary term for those who simply don't understand how it works, which is most people. but it is so important to come up high on the list when potential xhirs do an online search. many of us, though, simply don't know how to get up there. i rently went to orlando and chatted with specialist chloe spencer who gave me some tools and advice on how to rank high in sbo. >> how important is it for the companies to think about seo snm. >> it's crucial. you need to be building that traffic from the search engines to get the sales that you want. so you need to be ranking in google. >> when you think about seo, how much of it is technical, things that you can do to your site that you might not understand versus hey, have a great site that people love, they'll keep coming back and you will rank higher? >> it's absolutely about both. you need be creating really compelling content and you need to do those technical seo tweaks, as well, which sometimes you'll need an seo expert to do for you. >> tell me some mistakes you see people make. >> sure. number o
. >> seo, search engine optimization can be a scary term for those who simply don't understand how it works, which is most people. but it is so important to come up high on the list when potential xhirs do an online search. many of us, though, simply don't know how to get up there. i rently went to orlando and chatted with specialist chloe spencer who gave me some tools and advice on how to rank high in sbo. >> how important is it for the companies to think about seo snm. >>...
53
53
Oct 22, 2017
10/17
by
MSNBCW
tv
eye 53
favorite 0
quote 0
. >> is there an industry and consultants you can hire in the same way you can hire search engine optimization to help optimize your page. >> absolutely. you can go to google and type in amazon directory and you'll get tons of information on people who do this exact thing, people who will help you optimize your product listing so you show up one to four on amazon. >> perfect. so do not just willy-nilly put your page up there. then finally, when you write your descriptions, it's different than when you write them on your own website or your own ecommerce site. how are they different, the amazon buyer? >> 43% of people begin their product search on amazon rather than on google. that means there are a bunch of browsers on amazon and these people are loyal to amazon. they're on their mobile devices as all of us are scrolling through, trying to find the right products. you need to use bullet points and bolding and additional information to really help those buyers understand exactly what you're selling, had a it's compatible with, what it isn't compatible with and before anybody even asks any quest
. >> is there an industry and consultants you can hire in the same way you can hire search engine optimization to help optimize your page. >> absolutely. you can go to google and type in amazon directory and you'll get tons of information on people who do this exact thing, people who will help you optimize your product listing so you show up one to four on amazon. >> perfect. so do not just willy-nilly put your page up there. then finally, when you write your descriptions,...
123
123
Oct 27, 2012
10/12
by
MSNBCW
tv
eye 123
favorite 0
quote 0
. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overall, the conference also came with a warning. when you are delving
. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also...
45
45
May 2, 2015
05/15
by
MSNBCW
tv
eye 45
favorite 0
quote 0
. >>> big news in the world of search engine optimization this week. google changed their algorithm so that it takes into consideration whether your site is mobile friendly and if it is not, you are going to be pushed down the list on the search pages. some people were referring to this change as mobile geddon. what does this mean? lance is editor at mashable.com. he's here with helpful tips to boost your search ranking when people are searching for you on your mobile devices. so good to see you, lance. >> thanks for having me. >> so this mobile geddon doesn't seem to have happened but i don't think we can ignore it. i haven't heard people who have dropped down in seo. >> nor have i, but i think this is a case where maybe it doesn't have the biggest impact but it's something that people have been talking about behind the scenes. google is making it public. they're saying think mobile first because we certainly are and if your site if your business is not ready online for mobile devices, well we don't want to offer a bad experience because how do people
. >>> big news in the world of search engine optimization this week. google changed their algorithm so that it takes into consideration whether your site is mobile friendly and if it is not, you are going to be pushed down the list on the search pages. some people were referring to this change as mobile geddon. what does this mean? lance is editor at mashable.com. he's here with helpful tips to boost your search ranking when people are searching for you on your mobile devices. so good...
136
136
Aug 29, 2018
08/18
by
MSNBCW
tv
eye 136
favorite 0
quote 1
. >> well, and i'm not an expert on search engine optimization, but anyone who has done a google search knows you get a lot of traffic. but this allegation the president seems to be making is search engine information is something that's been around for decades and they are somehow biased against him personally. you know, that has no merit at all in how this technology works. >> so i guess one of the things that we have to think about here -- look, when i search on google, i get results that come from fox news and the "wall street journal" and even breitbart's. i don't know what the president is going on about here, but he did say it would be addressed. we have a discussion about whether congress should be involved in social media because of the problems we have in the election. on the other hand, it seems to be different when the white house says it will be addressed. >> and when the president makes the statements in the oval office, in that video clip you just showed. it carries some weight with it. the white house seems to be caught flat-footed about this today when very early in the
. >> well, and i'm not an expert on search engine optimization, but anyone who has done a google search knows you get a lot of traffic. but this allegation the president seems to be making is search engine information is something that's been around for decades and they are somehow biased against him personally. you know, that has no merit at all in how this technology works. >> so i guess one of the things that we have to think about here -- look, when i search on google, i get...